What is Knowledge?
Knowledge includes the facts, information and skills that a person acquires through experience and/or education. It is a deep theoretical and practical understanding.
Knowledge is your most valuable asset.
The knowledge of your people not only runs your business, it is your business. You use it every day, everywhere and with everyone. Without knowledge, your business would just be a name.
Internally Shared Knowledge
- Company vision, values, policies and culture
- Internal processes and specific ‘know-how’ within your business
- Onboarding, training, continuous learning
- Expectations and performance guidelines
- Company and industry best practices
- How to use your systems and tools
- Service-specific information
- Technical product specs and production methodologies
Externally Shared Knowledge
- Marketing, sales, and customer care information
- Your offerings and differentiators
- Key decision-making criteria
- Best practices for using your products or services
- How to work with your organization
- Tips, advice, and answers to FAQs
Internally Shared Knowledge
The expertise developed and owned by your organization and shared amongst those who work there to deliver your products and services: employees, new recruits, managers, contractors, the executive team, consultants, etc. It includes:
- Company vision, values, policies and culture
- Internal processes and specific ‘know-how’ within your business
- Onboarding, training, continuous learning
- Expectations and performance guidelines
- Company and industry best practices
- How to use your systems and tools
- Service-specific information
- Technical product specs and production methodologies
Externally Shared Knowledge
The information about your business and its offerings that you need to share with: prospects, customers, applicants, referrals, vendors, partners, etc. but may not want to share with the general public on a website. This includes:
- Marketing, sales, and customer care information
- Your offerings and differentiators
- Key decision-making criteria
- Best practices for using your products or services
- How to work with your organization
- Tips, advice, and answers to FAQs
OR,
