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What is Knowledge?

Knowledge includes the facts, information and skills that a person acquires through experience and/or education. It is a deep theoretical and practical understanding.

Knowledge is your most valuable asset.

The knowledge of your people not only runs your organization, it is your organization. You use it every day, everywhere and with everyone. Without knowledge, your non-profit organization would just be a name.

Internally Shared Knowledge

The expertise developed and owned by your organization and shared amongst those who work there to deliver your services and support: volunteers, employees, new board members, consultants, etc. It includes:

  • Non-profit vision, values, policies and culture
  • Internal processes and specific ‘know-how’ within your organization
  • Onboarding, training, continuous learning
  • Expectations and performance guidelines
  • Organization and industry best practices
  • How to use your systems and tools
  • Service-specific information
  • Technical product specs and production methodologies

Externally Shared Knowledge

The information about your organization and its offerings that you need to share with: clients, stakeholders, applicants, vendors, partners, etc. but may not want to share with the general public on a website. This includes:

  • Research andand customer care information
  • Your offerings and differentiators
  • Key decision-making criteria
  • Best practices for using your products or services
  • How to work with your organization
  • Tips, advice, and answers to FAQs

Internally Shared Knowledge

The expertise developed and owned by your organization and shared amongst those who work there to deliver your products and services: employees, new recruits, managers, contractors, the executive team, consultants, etc. It includes:

  • Company vision, values, policies and culture
  • Internal processes and specific ‘know-how’ within your business
  • Onboarding, training, continuous learning
  • Expectations and performance guidelines
  • Company and industry best practices
  • How to use your systems and tools
  • Service-specific information
  • Technical product specs and production methodologies

Externally Shared Knowledge

The information about your business and its offerings that you need to share with: prospects, customers, applicants, referrals, vendors, partners, etc. but may not want to share with the general public on a website. This includes:

  • Marketing, sales, and customer care information
  • Your offerings and differentiators
  • Key decision-making criteria
  • Best practices for using your products or services
  • How to work with your organization
  • Tips, advice, and answers to FAQs

When you make knowledge tangible, organized and managed, it becomes accessible and transferable.

Captured and packaged knowledge can revolutionize, scale and differentiate your business when deployed on a targeted basis to your various stakeholders.

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